Researching donors

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Prospecting for Gold Ltd is the UK’s leading prospect and donor research companies specialising in the charity and not for profit sector.  Over the past 20 years, PFG has invested over £3m to create the UK’s largest database of wealthy and influential people, the Wealth Intelligence Database, alongside specialist grants and company research.

Using this data, we:

• Research and identify new potential donors to your organisation
• Screen and ‘wealth tag’ your supporters to identify wealthy or affluent supporters who can make larger gifts
• Produce short Snapshot summaries of their attributes
• Full or shorter standard profiles or wealthy prospects, spotting interests, capacity to give, and produce ‘network profiles’ or their contacts
• Provide the research input into feasibility studies
• Develop donor research strategies
• Support the grants fundraisers in researching trusts, other charities, public sector, EU and international sources
• Support the corporate fundraisers targeting company directors as donors, sponsors or commercial partners
• Carry out market research for not for profits and companies interested in working with the voluntary sector.

In 2009 Prospecting For Gold created the Legacy Prospect Database specifically for legacy marketing and planned giving fundraising.  With over 300,000 records, this is the first database in the UK to combine factual information about people’s property wealth and life-stage information as well as their other liquid assets to help fundraisers segment their more affluent legacy prospects.

For more information, and to find out for free how many wealthy and affluent people are on your database, go to our website www.prospectingforgold.co.uk or click on the Prospecting For Gold logo.